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James Briggs attended ISSA Interclean 2016 in Amsterdam earlier this month to showcase Premiere Products to potential distributers and FM end users.

The annual exhibition has developed to become the world’s leading trade fair in the industry since it was established in 1967, attracting a high volume of global visitors every year.

The products on show included the launch of Premiere’s new Kitchen Force range, designed for the Catering and Food Preparation industries. The range of cleaning chemicals includes products for hospitality hygiene, front of house and food manufacture.

James Briggs’ Auto and Lubricant brand portfolio was also introduced, intended to complement the existing JBL hygiene ranges that include Nilco, Tek and Autotek.

The Premiere stand was well received by both traditional and new trading partners, resulting in a significant volume of high quality trade enquiries from international markets.

Speaking after the event, James Briggs CEO Tim Pugh said: “We had a very enjoyable and productive trip to ISSA. The fair provides a great opportunity to network with other professionals in the cleaning industry, and to launch some of our new product ranges in front of the right audience.

“These latest ranges are evidence of our growth strategy in action as we look to reach new international markets. The deals we have signed in the last year have really catapulted the growth of the business, and we know that in order to sustain this growth we must keep developing and bringing new products to the table. For this reason we continue to invest in our brands and look for ways to improve our offering for new and existing partners.”