James Briggs, one of Europe’s largest aerosol and consumer chemicals manufacturers, has agreed a deal with DIY retailer B&Q to stock its leading janitorial brand, Nilco, across stores nationwide.
The Nilco range, which also includes general housekeeping products, can now be found on the shelves of B&Q’s 350 UK stores, which see footfall of over three million DIY, home and garden enthusiasts every week.
Oldham-based James Briggs designs the Nilco range at its new £1.5m Technical Centre with manufacturing taking place at its nearby Royton manufacturing facility.
As part of James Briggs’ ambitious growth strategy, the agreement follows close on the heels of the business’ recent acquisition of Cheltenham-based Premiere Products, a leading commercial cleaning brand whose range of products will now be manufactured in the North West alongside the Nilco range.
Commenting on the deal, Max Bass, Commercial Director of James Briggs Ltd, said: “James Briggs has enjoyed significant growth over the past two years, and Nilco has played a major part in our impressive financial performance. This deal pays testament to the quality of the brand and we’re pleased that such a highly regarded retailer as B&Q has asked us to add to their product offering.
“As a growing business we’re continuing to source exciting new distribution channels that will sustainably aid our expansion, and we look forward to announcing further new partnerships in the near future.”