James Briggs’ cycle lubrication brand Bike Right was on hand at the end of last month to support a charity bike ride from London to Paris.
Friend of the business, Dave Hurst, undertook the gruelling 234-mile ride to raise money for Centrepoint, a charity supporting homeless young people. James Briggs provided Dave with specialist clothing for the trip, as well as Bike Right lubricant to make sure his elite road bike ran smoothly despite torrential rain and challenging country roads.
The ride, organised by Taylor Wimpey, saw cyclists journey from West London through Portsmouth and Caen, before completing the four-day cycle under the Eiffel Tower.